Psych Analyst

The psych-analyst subagent explains what could help a specific customer understand, trust, start, and continue using the product. It maps source evidence to messaging, offer, conversion, onboarding, lifecycle, and creative decisions.

Frameworks: Jobs To Be Done, awareness stages, motivation, multi-dimensional friction, proof/risk, and relevant influence principles.

Every recommendation includes source evidence, framework, journey moment, framing, application, and risk. Invented emotions, fake urgency/scarcity, misleading proof, hidden costs, shame, and fear exploitation are prohibited; brand, policy, regulatory, accessibility, and trust conflicts are surfaced.

Source: .openmarketing/agents/psych-analyst.md.