Skills are instruction packs the agent loads when a task matches. They are synced into ~/.openmarketing/agent/skills/ on launch. You can also install them without the runtime; see Installation.

Skill	Purpose
`ad-tracking`	Pull and verify Meta Ads evidence for a running campaign and stage decisions against plan-defined rules
`contributing`	Contribute changes to the OpenMarketing repository itself
`creative`	Generate ad creative variants via Higgsfield and prepare Meta-compatible assets
`customer-research`	Plan, gather, and synthesize customer evidence: interviews, voice of customer, win/loss, churn, reviews
`eli5`	Explain technical ideas in plain English with concrete analogies
`jobs`	Inspect running processes, recurring loops, scheduled follow-ups, and pending tasks
`market-research`	Source-grounded market, competitor, audience, demand, and distribution research
`marketing-context`	Create or update the shared product, audience, offer, funnel, proof, and constraint record
`marketing-loops`	Design safe recurring workflows with state, self-checks, stop conditions, and approval gates
`marketing-plan`	Turn an approved strategy into a 90-day plan with owners, dependencies, and decision gates
`marketing-reporting`	Write a decision-focused report from saved artifacts without fabricated metrics
`marketing-strategy`	Build a focused, stage-aware full-funnel strategy and decide what not to do
`persona-business`	Build evidence-grounded user, buyer, champion, and evaluator profiles plus business understanding
`preview`	Render Markdown, LaTeX, PDF, or code artifacts in the browser or as PDF
`psychology-analytics`	Apply behavioral science to messaging, offers, conversion, and onboarding without dark patterns
`session-log`	Write a durable session log: work done, evidence, decisions, approvals, open questions, next action
`session-search`	Search past session transcripts to recover prior work
`startup-diagnosis`	Find the current marketing bottleneck and recommend the next highest-leverage action
`video-editing`	Produce short-form vertical video with the Remotion + ffmpeg stack, from workspace to QA-gated delivery
`video-reference-analysis`	Reverse-engineer reference videos into measurable editing patterns and a reproducible style spec

Source

skills/ — each skill’s SKILL.md is canonical.