Slash commands are available inside the OpenMarketing REPL. Every top-level workflow can also be launched from the shell as openmarketing <command> ... or om <command> .... Type /help inside the REPL for the live list, including commands supplied by installed Pi packages.

Guided marketing

Command	Description
`/start <product-or-startup>`	Establish or resume shared context, assess readiness, and choose one justified next action
`/context <product-or-slug>`	Create or update the canonical product, customer, offer, funnel, proof, and constraint record
`/diagnose <slug>`	Identify the binding full-funnel bottleneck and readiness gaps from saved evidence
`/next <slug>`	Select one highest-leverage action, with at most two conditional alternatives
`/strategy <slug>`	Choose a focused full-funnel strategy, explicit non-bets, measurement, and approval gates
`/plan <slug>`	Convert approved strategy into a sequenced 90-day plan with owners and decision rules

/start is the recommended front door for a technical founder who is unsure what marketing task should happen first. The other commands are available when the desired deliverable is already clear.

Research and strategy

Command	Description
`/customer-research <topic-or-slug>`	Analyze supplied evidence or permitted public voice-of-customer evidence with quote provenance
`/research <topic-or-slug>`	Research competitors, alternatives, demand, category movement, distribution, and constraints
`/persona <topic-or-slug>`	Build evidence-grounded user, buyer, champion, and technical-evaluator profiles
`/psychology <topic-or-slug>`	Map JTBD, awareness, friction, and ethical persuasion to concrete messaging directions

Execute and launch

Command	Description
`/creative <slug> [--variants <N>] [--format <format>]`	Generate readiness-gated ad variants through Higgsfield and save assets with provenance
`/video <brief-or-slug> [--format <F1\|F2\|F3\|F4>] [--platform <reels\|tiktok\|shorts\|pinterest\|all>]`	Make a short vertical video, guided step by step, and deliver `outputs/latest.mp4` after an automated QA gate

Public publishing, outbound messages, external uploads, live-account changes, and spend always require explicit approval. The creative workflow may prepare assets but never launches ads. The video workflow never uploads or publishes.

Measure and improve

Command	Description
`/track <slug> [--window <days>]`	Pull and verify Meta Ads evidence for the paid-acquisition specialist branch
`/weekly-review <slug> [--period <range>]`	Validate full-funnel inputs, record learning, and make continue/change/stop/investigate decisions
`/loop <slug> <purpose>`	Design a bounded recurring process with state, self-checks, stop conditions, and a kill switch
`/report <slug>`	Create a decision-focused marketing report with missing coverage labeled

Utilities

Command	Description
`/summarize <source>`	Summarize a URL, file, or PDF using the RLM windowing pattern
`/log`	Write a durable session log with completed work, findings, open questions, and next steps
`/jobs`	Inspect active background work, scheduled follow-ups, and watches

Project and session

Command	Description
`/help`	Show grouped OpenMarketing commands and prefill a selected command
`/commands`	Browse all slash commands, including built-in and package commands
`/tools`	Browse all callable tools with their source and parameter summary
`/capabilities`	Show installed packages, discovery entrypoints, and capability counts
`/openmarketing-model`	Open the model picker for the main model and per-subagent overrides
`/service-tier`	View or set the provider service tier override for supported models
`/init`	Bootstrap `AGENTS.md` and session-log folders for a marketing workspace
`/outputs`	Browse context, campaign, creative, report, and note artifacts
`/preview`	Render a Markdown artifact as HTML or PDF

/search came from the session-search package, which is no longer bundled. See Session Search.

Package commands

Bundled packages add their own commands, such as /agents, /run <agent> <task>, /chain, /parallel (subagents), /ps (processes), /schedule-prompt, /btw, and /hotkeys. Run /commands for the live list.

Running workflows from the CLI

The shell form is useful for one-shot tasks and scripts:

openmarketing start "API observability for small platform teams"
om customer-research api-observability
om research api-observability
om diagnose api-observability
om strategy api-observability
om plan api-observability
om weekly-review api-observability
om next api-observability
om video "15-second launch teaser for the API dashboard"

This is equivalent to entering the REPL and typing the corresponding slash command.

Slash Commands