Creative

/creative <slug> [--variants <N>] [--format <feed|story|reel|square>] produces ad creative variants and prepares them for Meta.

Pattern

1. Spec before generate. Each variant gets a one-line spec (angle from /plan, lever from /psychology, hook copy, visual direction, format, CTA) saved to outputs/creatives/<slug>-spec.md.
2. Generate via Higgsfield. higgsfield_generate_image for static, higgsfield_generate_video for motion. higgsfield_balance checks credits before large batches; higgsfield_job_status confirms completion.
3. Save with provenance. Assets go to outputs/creatives/<slug>/<variant-id>.<ext> with sidecar JSON (prompt, model, seed, job ID, intended angle, intended lever).
4. Match Meta specs. Resolution, max file size, aspect ratio per format.
5. Optional Meta upload. meta_upload_creative uploads as creative assets, only after explicit approval — never launches ads.

When the creative-director subagent runs the generation, it may use image_generate (GPT image through a connected ChatGPT/Codex account or OpenAI API key) for stills instead of Higgsfield. For short-form video, use /video.

Defaults

• 4 variants unless --variants overrides.
• feed (1:1) format unless --format overrides.

Output

outputs/creatives/<slug>-set.md — variant table, hooks, asset paths, Higgsfield job IDs, Meta upload status.

Source

Canonical prompt: prompts/creative.md.