Marketing Strategy

/strategy <slug> turns customer/market evidence and the current diagnosis into a coherent direction before execution planning begins.

What it produces

• Strategic foundation: best-fit segment, category, positioning, message, offer, proof, and primary conversion action.
• Relevant acquisition, activation, retention, referral, and revenue priorities.
• No more than three near-term bets tied to evidence, ownership, and learning objectives.
• Explicit channels and tactics that will not be pursued now.
• Prerequisites, signals, decision rules, risks, and human-approval gates.

Meaningful spend, a public launch, or a difficult-to-reverse choice triggers an adversarial strategist review before delivery.

Output

outputs/campaigns/<slug>-strategy.md.

Source

Canonical prompt: prompts/strategy.md.